You may worry a lot about them, but the fact is you can’t control a lot of the factors that cause churn. So, what can you control?
One factor contributing to churn is customer satisfaction, and you are wholly responsible for that. Unhappy customers churn. And the most reliable indicator of churn intent is a complaint.
Research proves that customers who are unhappy with you and who then engage a good system to vent their complaint are much less likely to abandon you. In fact, from the research, a good complaints-handling system was the ONLY one of the factors reviewed that had any positive correlation with retention. The other ones noted at left were found to be irrelevant. Go on… read the research. It will amaze you.
So, what’s the magic?
Make sure you have a good quality complaints system.
You can benchmark how good YOUR complaints-handling processes are. It's easy with LP Review